About StratOptix

Built from operating experience and analytical rigor.

StratOptix combines frontline plasma operations experience with analytics, research, project management, and workforce development to move from diagnosis to practical implementation.

Megan Wydick Martin
Analytics & capability

Megan Wydick Martin, PhD, MBA, DASM

Business Analytics · Optimization · Research · Training & Development

Megan brings expertise in business analytics, optimization, training design, project management, and plasma-industry learning systems. She is a SAS-certified data scientist, published researcher, and professor of business analytics.

Her work connects rigorous analysis with practical application, helping organizations translate data, research, and workforce-development needs into decisions leaders can use.

  • PhD
  • MBA
  • DASM
  • SAS-Certified Data Scientist
  • Published Researcher
Keith Martin
Operations & execution

Keith Martin, MBA, PMP, DASSM

Plasma Operations · Performance · Growth · Project Execution

Keith brings nearly 20 years of specialized plasma-center operations experience spanning site performance, staffing, operational and financial planning, project execution, and multi-unit leadership.

His work centers on turning operating data into practical decisions—especially around flow, staffing, cost, growth, due diligence, and execution across complex multi-site environments.

  • MBA
  • PMP
  • DASSM
  • Plasma Operations
  • Multi-Unit Leadership
Why the combination matters

Operational problems rarely belong to one function.

Performance is shaped by process, labor, data, leadership routines, training, project execution, and economic tradeoffs. StratOptix brings those perspectives together so recommendations can be evaluated against the realities of implementation.

Discuss an Operational Challenge
Operator-groundedRecommendations are tested against how regulated operations actually run.
Analytically disciplinedDecisions are supported by measurable assumptions, scenarios, and operating evidence.
Implementation-focusedThe work does not stop at diagnosis; it is structured to support execution and sustainment.
Confidential by designClient operating and transaction information is handled with discretion and appropriate controls.